About Us
Our Story
XL Barbell was started in St. Louis, Missouri — and it was named after Lottie, our XL Bully. The heart of this brand is sharing our love for strength sports, great food, and using this platform to give back and help those in need.
More Than a Brand
We believe a purchase should mean something. That's why we've partnered with Stray Rescue of St. Louis — an animal hospital and shelter that takes in the animals no one else will. They rescue the abandoned, the injured, the forgotten, and they promise every single one a second chance.
With every Charity Bracelet sold, $5 from each $10 purchase goes directly into our charity fund. Once all 30 bracelets sell, we make a $150 donation to Stray Rescue of St. Louis. Wear one, spread the word, and help us keep that promise.
Built in St. Louis. Driven by Purpose.
Whether you're here for the gear or the mission — welcome to XL Barbell. Lottie approves.